{"id":731,"date":"2026-09-30T08:34:03","date_gmt":"2026-09-30T14:34:03","guid":{"rendered":"https:\/\/aguas.org.mx\/red-accion-agua-mexico\/?p=731"},"modified":"2026-09-30T08:45:50","modified_gmt":"2026-09-30T14:45:50","slug":"cuencas-saludables-para-el-futuro-planta-monterrey","status":"publish","type":"post","link":"https:\/\/aguas.org.mx\/red-accion-agua-mexico\/proyectos\/cuencas-saludables-para-el-futuro-planta-monterrey\/","title":{"rendered":"Cuencas saludables para el futuro \u2013 Planta Monterrey"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#FFFFFF&#8221; scene_position=&#8221;center&#8221; constrain_group_1=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#0310DA&#8221; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;50&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; max_width_alignment_desktop=&#8221;default&#8221; max_width_alignment_tablet=&#8221;inherit&#8221; max_width_alignment_phone=&#8221;inherit&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Empresa, organizaci\u00f3n, instituci\u00f3n o consorcio<\/strong><\/p>\n<p>HEINEKEN M\u00e9xico<\/p>\n<p><strong>Categor\u00eda del proyecto<\/strong><\/p>\n<p>Preservaci\u00f3n y conservaci\u00f3n<\/p>\n<p><strong>Objetivos y problem\u00e1tica a atender del proyecto<\/strong><\/p>\n<p>La cuenca del R\u00edo San Juan es la principal fuente de agua para Monterrey y su \u00e1rea metropolitana. Desde 2016, HEINEKEN M\u00e9xico desarrolla proyectos de reforestaci\u00f3n y conservaci\u00f3n de suelos para mejorar la infiltraci\u00f3n, disponibilidad de agua y resiliencia clim\u00e1tica de la regi\u00f3n, particularmente en zonas estrat\u00e9gicas como el Parque Nacional Cumbres de Monterrey.<\/p>\n<p><strong>Soluci\u00f3n que se va a implementar<\/strong><\/p>\n<p>Acciones de reforestaci\u00f3n y conservaci\u00f3n de suelos en zonas afectadas por incendios, plagas y deforestaci\u00f3n, en colaboraci\u00f3n con el Fondo Ambiental Metropolitano de Monterrey (FAMM). Estas acciones fortalecen la recarga de acu\u00edferos y reducen riesgos asociados a sequ\u00edas e inundaciones.<\/p>\n<p><strong>Principales resultados<\/strong><\/p>\n<p>En 2024 se reforestaron 50.8 hect\u00e1reas adicionales, alcanzando m\u00e1s de 1,593 hect\u00e1reas restauradas desde 2016.<\/p>\n<p>Biodiversidad protegida:<\/p>\n<ul>\n<li>Superficie restaurada: 1,684.56 hect\u00e1reas (1,594 ha de reforestaci\u00f3n y 91 ha de conservaci\u00f3n de suelos).<\/li>\n<li>Fauna protegida: Beneficios para fauna local como el oso negro (Ursus americanus eremicus), venado cola blanca (Odocoileus virginianus miquihuanensis), puma (Puma concolor stanleyana), cotorra serrana oriental (Rhynchopsita terrisi) y h\u00e1bitat mejorado para la mariposa monarca (Danaus plexippus).<\/li>\n<li>\u00c1rboles nativos plantados: Aproximadamente 2,087,838 individuos.<\/li>\n<\/ul>\n<p>Beneficio social, cultural y educaci\u00f3n ambiental:<\/p>\n<ul>\n<li>290 empleos generados.<\/li>\n<li>870 personas beneficiadas directamente<\/li>\n<\/ul>\n<p><strong>Indicador de impacto h\u00eddrico ( m\u00b3\/a\u00f1o)<\/strong><\/p>\n<p>Agua balanceada 1,742,046 m\u00b3\/a\u00f1o en cuenca del R\u00edo San Juan<\/p>\n<p><strong>Otros indicadores<\/strong><\/p>\n<p>Ambientales (hect\u00e1reas conservadas, y restauradas, biodiversidad, fuentes de agua recuperadas, etc,)<\/p>\n<p><strong>Aliados y colaboradores<\/strong><\/p>\n<p>Fondo Ambiental Metropolitano de Monterrey (FAMM) \u2013 Implementador<\/p>\n<p><strong>Datos de contacto<\/strong><\/p>\n<p>Sebastian Sistos<br \/>\nsebastian.sistos@aloimpact.com<\/p>\n<p>Sarai Rodriguez<br \/>\nsarai.rodriguez@heineken.com[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#FFFFFF&#8221; scene_position=&#8221;center&#8221; constrain_group_1=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#0310DA&#8221; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;50&#8243; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-731","post","type-post","status-publish","format-standard","has-post-thumbnail","category-proyectos"],"_links":{"self":[{"href":"https:\/\/aguas.org.mx\/red-accion-agua-mexico\/wp-json\/wp\/v2\/posts\/731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aguas.org.mx\/red-accion-agua-mexico\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aguas.org.mx\/red-accion-agua-mexico\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aguas.org.mx\/red-accion-agua-mexico\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aguas.org.mx\/red-accion-agua-mexico\/wp-json\/wp\/v2\/comments?post=731"}],"version-history":[{"count":1,"href":"https:\/\/aguas.org.mx\/red-accion-agua-mexico\/wp-json\/wp\/v2\/posts\/731\/revisions"}],"predecessor-version":[{"id":732,"href":"https:\/\/aguas.org.mx\/red-accion-agua-mexico\/wp-json\/wp\/v2\/posts\/731\/revisions\/732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aguas.org.mx\/red-accion-agua-mexico\/wp-json\/wp\/v2\/media\/733"}],"wp:attachment":[{"href":"https:\/\/aguas.org.mx\/red-accion-agua-mexico\/wp-json\/wp\/v2\/media?parent=731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aguas.org.mx\/red-accion-agua-mexico\/wp-json\/wp\/v2\/categories?post=731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aguas.org.mx\/red-accion-agua-mexico\/wp-json\/wp\/v2\/tags?post=731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}